The State of Gaming Rewards
In an industry where competition is fierce it always pays to be one step ahead of your rivals. Especially, wwhen it comes to customer retention. Companies scrap hard for every sign-up and download they can get. Thus it is becoming an increasingly tough task for even the most established of marketing professionals to make their mark. In an industry that changes faster than the value of bitcoin, we thought it worthwhile to take a look at how contemporary gaming rewards players.
One of the techniques that such marketers employ to reel customers in and keep them coming back are rewards. These can be structured in a number of ways. Some of which are well-established. More recently it has been the case that a free game is a player’s reward for having stuck with a certain provider. Others are brand new innovations that really push the limits. These latter examples are being shouted from the rooftops, or at least through peoples’ wireless headphones.
Here are just some of the most interesting ways that online gaming companies go about rewarding their customers.
Online gamers are a demanding bunch, constantly on the search for the most rewarding games and platforms out there, and it would seem that gaming companies are responding
While some rewards doled out by gaming companies tend to be on offer at the end of each month or year. Others are given when the customer initially signs up. Some of the most effective ones are those that offer something up every day. The upcoming online gaming/TV show app called PortalOne promises to deliver daily incentives for their customers. Classic online gaming sites and apps also often run promotions that mean a reward of some kind is available every single day of the week. Then there are the other classic games like Tetris. The classic puzzler once had a version called Tetris Primetime that offered daily prizes to players to ensure they kept returning. Unfortunately, it was recently taken offline.
Online gaming companies continue to search for compelling rewards offerings that will keep their players happy. Thus people can expect to see a lot more rewards popping up in online gaming.
Sometimes an online gaming reward can come in the form of a prize or bonus. More recently it has been the case that a free game is a player’s reward for having stuck with a certain provider.
This can come in the form of a games company releasing a beta version of a new game to their most loyal customers. Often this is done part of a pre-purchase package which itself is already discounted. Moves such as this benefit the gaming company two-fold. They keep cash flowing through the company coffers. They also garner a whole team of beta players who can provide invaluable feedback.
Many online provide loyalty schemes, but only some of them actually deliver tangible benefits for their clientele
Long Term Commitments Always Rewarded
If there is one thing that an online gaming company values more than anything else, it is a customer who is willing to go the long haul with them. That is why there are evermore sign-up deals. Deals that offer huge monthly payment discounts in return for gamers signing up to 12 or even 24-month contracts.
A good example of this is Xbox Game Pass. In return for a 24-month commitment, Game Pass gives players a substantial discount. It may not be long before gaming companies are incentivizing folks to sign up for life!
Earning Rewards Just for Playing
Another interesting concept that is making its way into the online gaming sphere is that of rewarding players for doing nothing more than simply playing games. Apps that employ this business model include the likes of Mistplay and Gamehag.
They work by providing games for free. People can then play and earn rewards in the form of gift vouchers and discount coupons. In reality, of course, this is simply a clever way of enticing people to spend money. Most often in the stores and restaurants featured on the vouchers and coupons. Nevertheless it is still a way for people to game as much as they like for free.