Netflix Grows Its Mobile Gaming Empire
Netflix has officially announced that it will be establishing its own mobile games studio as part of its push into the gaming market. This follows the current critical success rate of the games it has put out so far.
The new studio is led by Marko Lastikka, previously a general manager for Zynga and EA. This is Netflix’s second studio in Helsinki, Finland. The company acquired the studio Next Games earlier this year. They will subsequently join Night School Studio and Boss Fight Entertainment as part of Netflix’s growing portfolio of game development studios.
Netflix sdvertises its games as part of its standard subscription service. In addition to movie and TV streaming, subscribers can play directly from the Netflix mobile application. It functions similarly to Apple Arcade and the App Store.
They can also be downloaded directly from the app and played at no extra cost. The announcement clarifies that new games are on the way as the studio and team work together.
Netflix also announced that it will be offering players the ability to create personalized game handles that can be used in-game.
Members can create a unique public username they can use across all Netflix games to communicate and play with others. This is meant for games that feature multiplayer, such as Rival Pirates and Lucky Luna.
Players must boot up the Netflix mobile app and download a game to select prompts for an in-game handle. Alternatively, they (on Andoird) they can select the games tab in the navigation bar and find the banner that reads ‘Create your Netflix game handle’.
