2021 saw a number of records set in the mobile app economy. Not only did the number of first-time downloads across iOS, Google Play, and third-party Android app stores increase, but global consumer spending reached $133 billion. For perspective, this marks a year-over-year increase of 19.7% in consumer spending. The mobile app industry is fast-moving, so pinpointing growth areas can be difficult even though it’s visible that there is growth happening. That said, there are some standout markets in the mobile app economy, including web3 apps and mobile games. In this article, we will explore these areas in more detail.
Web3 Apps
Over the last few months, the number of mobile apps that label themselves as web3 apps has jumped. In fact, reports suggest this number is growing almost 5x faster in 2022 than in 2021. In general, the majority of the apps with web3 in their title or description operate in the financial landscape. That includes non-fungible token (NFT) apps and digital wallet apps. By 2025, over half of the world’s population is predicted to use digital wallets, so this correlation between the growth of both industries makes sense.
Keep in mind that just because web3 apps, which have affiliations with trusted financial institutions, are becoming more popular in the app industry doesn’t mean iPhone and Android users can put their guards down. Mobile malware attacks are very common, and one way they are carried out is through the downloading of malicious apps. Fortunately, there are different ways to avoid mobile malware attacks and malicious apps, including only downloading apps from trusted sources and downloading anti-malware software programs to your smartphone. Using a third-party agency to protect your online activity may be better than trying to catch everything yourself.
Mobile Games
Mobile games are also driving downloads and consumer spending higher on Android and iOS app stores. Today, the options are endless. People can play video games, puzzle games, and even casino games like poker and blackjack. Sports fans can also download betting apps to place real-time wagers on games and tournaments. The latter has especially taken off in the United States, where around 80% of all sports bets placed in October 2021 came from mobile devices.
Mobile games have tremendous appeal because people can play them wherever, whenever. Are you bored on the bus? Play a game. Waiting in line at the bank? You can play a game. Apps aren’t just for tools and utilities, and they aren’t just a way to pass the time, either. For instance, according to this review site, mobile casino apps offer money, free spins and other types of ways to get a leg up on winning prizes with real-world value via mobile games and devices. Some of the other ways to win real prizes on mobile casino apps are through no deposit bonuses, no wagering free spins, loyalty rewards, and VIP offers. The best way to find these promotions is through review sites like this which compare and contrast the leading operators in the mobile casino business.
The mobile app economy has been soaring recently, and industry experts don’t predict this momentum will stop soon. Mobile apps have many advantages, such as banking on the go and playing real money games from wherever you want. However, there are still some things to consider in the app industry; that includes understanding the roles that cybersecurity plays in ensuring the apps you’re putting on your phone are safe and secure.
